CMS Babel: Matching Requirements to Solutions
The CMS vendor landscape features a wide array of options, from top-tier, established companies like Interwoven and Vignette, to a spate of products designed to support primarily Web content.
Should a company build their own system?
When is it best to adapt an open-source solution?
In what context is software or a hosted solution more appropriate?
What are the differences between XML - versus database-centric solutions?
When is a digital asset management system truly required?
Content and the Customer: Managing Call Center Knowledge Improving content management for all aspects of the enterprise is critical but one area that stands to benefit the most is the call center. Optimizing content management for the call center allows workers easier access to important customer data which can help them reduce talk times, call backs and other related hassles thereby increasing productivity. Furthermore, the ability to swiftly navigate through content and customer information can result in new opportunities for cross-selling and upselling.
Should content management for call centers be integrated into the enterprise content management system? How should it be managed?
What are the best technologies and practices for managing call center content?
What are the costs involved and how can companies measure ROI?
Gold in the Archive? Producing to Reproduce
One of the basic promises of content management is the ability to repurpose a single source for multiple uses, whether within a company (to drive down costs), or between companies (to manage a channel or drive revenues). But is there really gold in the archives?
US Consumer paid online content revenues will total $2.2 billion across all categories in 2003, and syndication add less than another $400 million. Most content exchange deals are still for traffic or ad inventory rather than cash, and many third-party syndicators are desperately looking at corporate portals as customers.
What could change this picture, and when?
Which categories have the most near-term promise?
How should content asset owners prioritize their investments in managing content in anticipation of this promise?
The Workgroup Versus the Enterprise: Content Management Middleware?
According to Jupiter Research nearly one fifth of companies are actually in the process of consolidating content management systems. As large companies build out systems to manage everything from portals and Web sites, to marketing collateral and digital assets, it will become increasingly important to understand content management at the enterprise level.
Is enterprise content management a myth?
In what cases should content management systems be integrated? When should they be consolidated?
What are the benefits to a unified view of assets?
What is the role of Web Services in unifying and connecting disparate CM systems?
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