Uniquely working at the intersection of technology, marketing and customer relationship management for over 20 years, Digitas helps our clients drive measurable, lasting improvements in their marketing productivity. Throughout our history, we have always melded the art and science of marketing to enable the right message to reach the right customer through the right channel at the right time. At our core, we ensure every customer contact is more relevant - because relevance drives specific customer behaviors and results.

Our adroit combination of creativity, strategy, and rigorous analytics generates marketing and customer service programs that are more effective, cost-efficient, and scalable. We design, build and manage both the underlying information capabilities and marketing campaigns for clients who aim to drive quantitative and qualitative improvements in the returns from their customer relationships.

Consistently recognized by leading publications as the top Direct Marketing agency and the top Interactive Services supplier, Digitas' expertise stretches across direct mail, telemarketing, web sites, online marketing, extranet design, sales force support, and event management.

We begin with a strategic perspective that helps our clients shape their business and brand objectives. We then overlay a rich customer research expertise to understand the best ways for our clients to address unmet market needs. From this, we have helped clients develop whole new products and services, uncover new segments, and craft resonant offers and messages that drive sales growth. Our focus is always execution. We give thoughtful consideration to how a company interacts with its customers - and its own people - across multiple business units, brands and distribution channels. When needed, we work closely with our clients to define new organizational structures, business processes and management systems that are required to successfully execute the strategy, and we integrate these into the existing business. We also examine existing operational practices to identify opportunities to improve services and reduce costs. Ultimately, we develop a strategy that will enable the client to leverage existing assets with new technologies to create customer value and gain competitive advantage.

Our approach integrates brand management, customer care, and data mining into the vision for customer relationship management. And we execute on that vision. We find new ways to access and capture customer intelligence across all touchpoints - telephone, Internet, wireless, broadband, interactive television - even in person at the point of sale.

We know it works because we measure the impact of everything we do. For Digitas, performance measurement is not a static process. It's an art form. We analyze data in the context of decision support, and we calibrate our performance for success. This can only be accomplished in the context of a long-term strategic partnership. That is why our business model is based on long-term partnerships, not projects.

In sum, we help our clients win. The Digitas model of thought leadership, impeccable execution and performance measurement is one that consistently delivers outstanding results.