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Chris Strachan, VP of Enterprise Digital Asset Management for Documentum,
has spent the last decade inventing the Digital Asset Management (DAM)
industry. He has worked with leading edge media companies to understand all
aspects of choosing and implementing DAM, whether it be a workgroup or
enterprise deployment. Chris' current responsibilities include oversight of
Documentum's Digital Asset Management group's operations as well as business
development within the Media, Entertainment and Publishing industries.
In 1991, as co-founder and CEO of The Bulldog Group (acquired by Documentum
in late 2001), Chris set out to identify and capitalize on opportunities
arising from the convergence of the telecommunications, computing, and new
media industries. In 1996, with the launch of Bulldog software, Chris
brought to market a new category of business solutions -Digital Asset
Management. In doing so, he forged strategic partnerships with some of the
world's most innovative and successful organizations, including Sony
Pictures Entertainment, Sun Microsystems, Sony Electronics, and Microsoft.
His vision and leadership skills, coupled with his business acumen and
industry knowledge, helped turn Bulldog into a market leader in digital
asset management.
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