Jupiter Content Management Conference & Expo, Feb 3-4, 2004

Agenda - Tuesday, February 3, 2004

8:00am-9:00am

Registration

9:00am-9:10am

Welcome and Opening Remarks

9:10am-9:30am

Jupiter Research Insight: "The Content Management Imperative"
As the Internet pierces organizational boundaries, what used to be called "information" can increasingly be thought of as "content". Pioneering companies are discovering new technologies and business processes for harnessing content to drive increased revenue, to tighten client relationships and to lower costs. Companies that fail to heed the content management imperative may end up failing to profit from the most significant paradigm shift since the Web. An overview of the industry, its future, and what it means for businesses.

Speaker:
David Schatsky, Senior VP - Research, Jupiter Research

9:30am-10:00am

Morning Keynote Address: Convergence
The content management industry has seen a great deal of convergence in the past year. Vendors are merging or being purchased by larger infrastructure vendors. And product functionality has been converging as well – content management systems are now attempting to cover records management, digital asset management, and collaboration, as well as the typical document management, web content management, and imaging. How does content management fit into the overall IT strategy of an organization? Will line of business projects be mandated to run on an IT sanctioned platform? What will happen to the remaining vendors? Tune in and find out…
Brian Dirking, Vice President of Business Development, Stellent, Inc.

10:00am-10:30am

Morning Refreshment Break

10:30am-11:30am

Content Management and Search: Fine Tuning for Better Results
A recent Jupiter Research survey indicated that 17% of respondents were unable to easily locate assets within their content management systems. Worse consumers and employees alike are largely under whelmed by Web site and enterprise search tools. Connecting customers and employees with the information they seek is a critical aspect of content management, but establishing effective ties between content management and search technologies requires detailed planning.

How can meta-data be used to make search more effective and less costly to maintain?
What role should an information architect play in the design of your content management system?
What is the value of using automated classification software?
How can companies perform content audits?

Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Eve Andersson, Professor of Computer Science, VP of Internal Projects, Northface University
Debbie Jaffe, Product Manager, Google
Steven R. Kusmer, Chairman and CEO, Atomz Corporation
Ashok Malhotra, Architect, Microsoft Corp.
Laust Sondergaard, Co-Founder, Mondosoft

11:30am-12:00pm

Implementing Content Management: Understanding the Costs
Jupiter Research has written that a disproportionate number of content management implementations have cost companies as much as $25k per non-technical user per year. How much should you budget for a content management system? What's the right way to justify this cost and win approval for a content management project?

Speaker:
David Schatsky, Senior VP - Research, Jupiter Research

12:00pm-12:45pm

Getting Along: Establishing Synergy between Technical and Business Teams
One of the central promises of content management is that it enables content workers (authors, editors, approvers, aggregators, etc.) to contribute to an otherwise technical production process. According to recent research by Jupiter, this is precisely where most deployments fail, engendering an antagonistic culture between content enablers and those they supposedly enable.

What key content management functions must be supported to minimize the experience of IT as a bottleneck?
What best practices for content production minimize the friction between technical and non-technical users, and maximize productivity?
How should non-technical requirements be gathered and implemented?

Moderator:
David Daniels, Research Director, Jupiter Research
Speakers:
Godfrey Baker, Group Director, Organic
Lawson Hancock, Senior Product Manager, Macromedia, Inc.
Brian Reed, Vice President, Global Marketing, FormScape
William Rogers, Founder, President and CEO, Ektron, Inc.

12:45pm-2:00pm

Lunch Break

2:00pm-2:30pm

Afternoon Keynote Address
Amy Lipton, Director of Marketing, Digital Media, IBM Global Services

2:30pm-3:30pm

Internal vs. External Content Management - What's the Difference?
The intranet or enterprise portal is an enormous asset to businesses, making critical information available to employees around the globe. As businesses evaluate their content management needs the enterprise portal should not be overlooked.

What key differences between content management for internal vs. external portals do businesses need to be aware of?
How should businesses be managing content on the intranet?
What policies and procedures should businesses enact to maintain the portal over time?

Moderator:
David Daniels, Research Director, Jupiter Research
Speakers:
Kevin Corson, Founder, Chairman and CEO, HBN, Inc.
Jim Edmunds, CEO, Ingeniux Corporation
Patrice Lagrange, Director of Worldwide Marketing and Product Management, Adobe Systems, Inc.

3:30pm-4:00pm

Afternoon Refreshment Break

4:00pm-4:45pm

Mastering Media Asset Management
The management of media brand assets - both a company's traditional and virtual businesses - is mission-critical to all media businesses. Media asset and content management strategies serve as the bridge between a company's offline and online operations, allowing for full control over an enterprise's media assets and delivery of content through all mediums--print, broadcast, Web and wireless. Sophistication in the "merchandising" of content is especially vital to media businesses hoping to drive subscription revenues.

What is the economic impact of media asset management on brands and business valuation?
Is media asset management about getting organized or about productivity?
Which small steps and investments in media asset and content management yield the highest returns?
How can content management enable and enhance subscription-based content?

Moderator:
Bill Rosenblatt, President, GiantSteps Media Technology Strategies and Managing Editor, DRM Watch
Speakers:
Dennis Brown, Regional Manager, North Plains Systems
Tony Freeman, EVP, DeepBridge Content Solutions

4:45pm-5:45pm

Enterprise Content Management: Strategy or Solution?
As large companies build out systems to manage everything from portals and Web sites to marketing collateral and digital assets, it will become increasingly important to understand content management at the enterprise level.

What is enterprise content management?
In what cases should content management systems be integrated? When should they be consolidated?
What are the benefits to a unified view of assets?
What is the role of Web Services in unifying and connecting disparate CM systems?

Moderator:
David Schatsky, Senior VP - Research, Jupiter Research
Speakers:
Peter Fong, Manager, eServices Technologies, Broadband Services Company, Sony Corporation of America
Scott Hansen, Business Development and Group Product Manager, Intelligent Document Business Unit, Adobe Systems, Inc.
Dan Harple, CEO, Context Media Inc.
Mario Queiroz, VP, Enterprise Data Management, Hewlett-Packard Company
Jake Sorofman, Director of Product Marketing, Venetica
Keith Swenson, Chief Architect, Fujitsu Software Corporation