 | Conference Hours:
March 24: 9am - 5pm
March 25: 9am - 5pm
Expo Hall Hours:
March 24: 10am - 4pm
March 24: 10am - 2pm |
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Agenda* - Monday, March 24, 2003
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| 8:00am | Registration
| | | | 9:00am | Opening Remarks
| | | | 9:10am | Jupiter Research Insight: "Swimming with the Sharks: Surviving & Thriving with the Big Three"
The "Big Three" portals together soak up 40 percent of all the time spent online. What role will these portals play in shaping paid content? What are their strengths and weaknesses? Who makes the best partner? Can AOL regain its market dominance? Speaker:
David Card, VP and Senior Analyst, Jupiter Research
| | | | 9:30am | Morning Keynote Address
Barry Briggs, Chief Operating Officer, CNET Networks
| | | | 10:00am | The Paid Content Debate: The Outlook for 2003
The debate over paid content continues to evolve as companies come to grips with perpetual market challenges. Online publishers are still struggling to balance tradeoffs between restricting their reach and potential brand extension vs. locking down content exclusivity and charging users directly. Is paid content a big enough business to justify the audience reduction? If and when will advertising begin to recover? Moderator:
David Card, VP and Senior Analyst, Jupiter Research
Speakers:
Dennis Mudd, CEO, MUSICMATCH
Debora Wilson, President and Chief Executive Officer, weather.com
| | | | 10:45am | Morning Break
| | | | 11:15am | Structuring A Business Model for Content
There are a number of different approaches online publishers can take to develop a business model that will generate maximum return on investment. What factors must publishers consider in determining the right business model for their business? How should media companies balance advertising and other revenue generating services such as syndication or commerce? How can media companies identify which model best suits their specific content and business goals? Moderator:
Fiona Swerdlow, Senior VP, Jupiter Research
Speakers to be announced | | | | 12:00am | Licensing and Syndication: Collecting Money Outside the Audience
Offline media companies derive substantial revenues from licensors. Thus far, the online model has been based more on traffic and ad inventory exchange as opposed to cash. How can publishers change this? Will ISPs or portals play the role of cable operators, paying royalties back to content creators? Is the only viable third-party syndication business in corporate information? Moderator:
Lee Black, Senior Analyst, Jupiter Research
Speakers to be announced | | | | 12:45pm | Lunch Break
| | | | 2:00pm | Afternoon Keynote Address
Scott D. Schulman, President, Consumer Electronic Publishing, Dow Jones & Company, and Publisher, The Wall Street Journal Online
| | | | 2:30pm | Marketing Paid Content
Once publishers have designated certain value added features as paid content, the obvious next step is to make consumers aware of them. How should paid content be marketed to consumers? How successful are tactics such as online promotions and e-mail at grabbing consumers' attention? How should publishers utilize online and offline channels to drive demand for paid services? Moderator:
Jared Blank, Senior Analyst, Jupiter Research
Speakers to be announced:
| | | | 3:15pm | Jupiter Research Insight: "Realities in Digital Rights Management"
Once publishers have designated certain value added features as paid content, the obvious next step is to make consumers aware of them. How should paid content be marketed to consumers? How successful are tactics such as online promotions and e-mail at grabbing consumers' attention? How should publishers utilize online and offline channels to drive demand for paid services? Lee Black, Senior Analyst, Jupiter Research
| | | | 3:45pm | Afternoon Refreshment Break
| | | | 4:15pm | Pricing and Billing: Establishing a Payment Infrastructure for Content
As online publishers become increasingly dependent on generating revenues directly from their audience, they must create content packages and billing mechanisms flexible enough to support them. How can media companies determine the optimum pricing for fee-based services? What are the benefits to bundling as opposed to offering features a la carte? Should the publishers themselves manage payment and billing operations or should the larger portals or ISPs supervise them? Does the world need micro payments? Moderator:
Lee Black, Senior Analyst, Jupiter Research
Speaker:
Dennis Mudd, CEO, MUSICMATCH
| | | | 5:00pm | End of Day 1
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For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at omc@jupitermedia.com or (203) 662-2976. Registration questions please contact our Registration Department at registration@jupitermedia.com or (203) 662-2857.
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