Marketing Music Online Radio has long been the number one promotional vehicle for music, but radio
programming has become less diverse and reduced the opportunities to
introduce new acts. Online offers a wider channel for introducing music and
sparking new demand. Is the Internet a cost-effective marketing tool? What
features and tactics aid an online marketing campaign? Do Internet
exclusives really boost early sales for a new release? Will the Internet
ever break an artist?
Moderator: Juliana Deeks, Associate Analyst, Jupiter Research Speakers: Reis Baron, Director of Internet Development, SCI Fidelity Records Michael Deputato, Manager, New Media & Strategic Marketing, The Verve Music Group Jason Hirschhorn, Senior Vice President, InteractiveGeneral Manager, VH1.COM Syd Schwartz, VP of New Media, Virgin Records America Tim Westergren, Co-Founder, President, Savage Beast Technologies
New Schemes for Retail
Even as the overall music market declines, the sale of physical CDs
continues to dwarf the sale digital music products. Still, traditional
retailers are in a precarious place in a shifting music market. Do
opportunities still exist for brick and mortar to tie together physical and
online channels? Can individual retailers make money selling downloads? Can
they sell subscription services or use them as loss leaders to drive
hardware sales?
Moderator: Lee Black, Senior Analyst, Jupiter Research Speakers: Ed Averdieck, Director, On Demand Distribution (OD2) Paula Batson, Senior Vice President, Communications, BeMusic Don Van Cleave, President, Coalition for Independent Music Retailers Chris Fralic, Entertainment Strategic Partnerships, eBay, Inc. Dan Hart, Chief Executive Officer, Echo Scott Young, Vice President Business Development, Entertainment Services, Best Buy
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