Event Hours: Conference Days: July 28 - 9:00am - 4:30pm July 29 - 9:00am - 4:45pm Expo Hall Hours July 28 - 10:00am - 6:30pm July 29 - 10:00am - 2:00pm Participating Sponsor: Analyst Sponsor: Media Sponsors: Hosted By: Event Public Relations:

Paula Batson is Senior Vice President, Communications for BeMusic. Batson oversees all communications for BeMusic, a direct to customer distributor of music and entertainment products with 8 million subscribers and home to such well-known brands as BMG Music Service and CDnow. She is responsible for the company’s public relations strategy and market communications and plays a key role in the company’s industry relations campaigns.

Prior to joining BeMusic, Batson was Vice President of Communications and Industry Relations for myplay, Inc., where she led the communications and corporate branding strategies for the highly visible digital Locker company. She was also responsible for myplay’s label and industry relations, working with trade groups such as the RIAA and NARM, artists such as Aimee Mann and Willie Nelson and labels such as Artemis, Dreamworks and Hollywood Records.

Batson has dedicated her professional career to both the traditional music business and the emerging music/technology sector. Prior to joining myplay, she was Vice President of Communications for AT&T’s a2b music. Batson came to a2b music from online music pioneer N2K, Inc, where she was the Senior Vice President of Public Relations. At N2K, Inc., she spearheaded communications for the company’s successful IPO; its launch of e-mod, the first commercial digital downloading service; as well as the company’s music web sites and Internet-only CD release from The Tragically Hip. She also worked closely with the music industry to bring artist and label promotions (with Lucinda Williams, Brooks and Dunn and Riyuichi Sakamoto) and events to N2K in the early stages of Internet music.

Batson has held senior communications positions with the MCA Music Entertainment Group (including the concert, distribution and music publishing divisions), RCA and Columbia Records. In addition to corporate public relations, she has been responsible for successful press campaigns for numerous gold and multi-platinum selling artists, including Miles Davis, Eurythmics, Willie Nelson, Wynonna and Lyle Lovett.

A graduate of Sarah Lawrence College, Batson is a member of the New York New Media Association and a graduate of the Nashville Leadership Music Class of 1999. She is a frequent speaker at music and Internet conferences, including South by Southwest, Digital Hollywood, the Gavin Conference and the CMJ Music Marathon.

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