Event Hours: Conference Days: July 28 - 9:00am - 4:30pm July 29 - 9:00am - 4:45pm Expo Hall Hours July 28 - 10:00am - 6:30pm July 29 - 10:00am - 2:00pm Participating Sponsor: Analyst Sponsor: Media Sponsors: Hosted By: Event Public Relations:

Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Christina Aguilera, No Doubt and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company.

Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management.

Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice.

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