Event Hours: Conference Days: July 28 - 9:00am - 4:30pm July 29 - 9:00am - 4:45pm Expo Hall Hours July 28 - 10:00am - 6:30pm July 29 - 10:00am - 2:00pm Participating Sponsor: Analyst Sponsor: Media Sponsors: Hosted By: Event Public Relations:

Syd Schwartz is Vice President of New Media for Virgin Records America. Syd is responsible for managing the creative planning, technical development and strategic direction of all Virgin Records America artist websites and Internet Marketing initiatives, including artists such as Lenny Kravitz, Robbie Williams, Janet Jackson, Stacie Orrico and Ben Harper.

Prior to Virgin, Syd was with Wind-Up Records, where he began in 1995 as Director of Sales & Marketing, but a persistent push to get the company online resulted in his assuming the newly created position of Director of Technology in 1996. He was promoted to Vice President of New Media in February 1998, Sr. VP of New Media in 2000 where he was responsible for a series of groundbreaking online promotions for Creed. Syd joined the Virgin Records team in the Fall of 2002.

Syd's entrée into the music industry began in high school manning the cash register at Sam Goody (where many-a-paycheck was blown entirely), then managing an independent record store while in college. Upon graduating, Syd landed a job in 1989 as Independent Label Buyer at CD One Stop (now Alliance Entertainment). He became Advertising Manager in 1992 and was promoted to Director of Purchasing in 1994 where he oversaw all purchasing operations.

Syd is a graduate of the State University of New York with a BA in Sociology. Online since 1992, he is an active participant in many online music communities, has written liner notes for the progressive rock group Yes, co-authored a reference book on the legendary jamband Phish, and fondly remembers Prodigy for DOS. Syd is actively involved in the Mockingbird Foundation, a non-profit organization dedicated to generating funding in support of music education for children.

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