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Kelli Richards is an established veteran and respected pioneer in the convergence of entertainment and technology, especially within the digital music/media arena (where she has been an active participant for the past decade). She's a catalyst for profitable creative breakthroughs that involve brands and technologies, and individuals at the top of their game. Basically, she seeks more profits in less time in the work she does with and for her clients.

Kelli is the principal of her own company, the All Access Group, which specializes in harnessing the power of the Internet and e-commerce opportunities to create world class campaigns, facilitate strategic partnerships, and produce unique projects for A-List celebrities and musicians, established corporations, as well as for numerous startups.

She also serves as a "Director of Entertainment Alliances" for hire to major technology companies -- creating strategic initiatives and spearheading content acquisition deals that allow for mutually advantageous collaboration with content owners, including top entertainment companies and established artists (directly). She has unparalleled access to decisionmakers. In addition, she seeks brand extension opportunities that will generate additional revenue streams and promotional opps for name artists via emerging technologies.

For several years in the mid-to-late 90s, Kelli partnered with rocker Todd Rundgren to develop a series of firsts during the early days of digital music, most notably PatroNet, the earliest Internet-enabled artist subscription service (see "www.patronet.com").

She's also an acclaimed producer of various film/TV/music projects as well as a variety of events including: Geekapalooza, MB-5, Webnoize Conference, Tribute to Paul McCartney CD, California Music Awards, Pollstar Awards, Webby Awards, and other similar projects/events.

Kelli also produced a highly successful conference which she co-founded for two years running in Fall 1999 and Fall 2000 entitled "MB-5: The Future of Music", and more recently produced a large fundraiser in 2002 in support of the UN's "Adopt-A-Minefield" organization dedicated to clearing landmines featuring Paul McCartney, Brian Wilson & Jay Leno. She was the talent producer behind the BAMMIES (now known as the California Music Awards) for nearly 20 years. She has also been co-producer of the Pollstar Awards for the past four years.

All Access Group's range of clients have included: Philips, Apple Computer, Akimbo Systems, Wipro, Todd Rundgren, David Bowie, Michael Jackson, IUMA, Global Music One, Entermedia Networks, UVOX, My-Reputation, Storymail, HiFinity Systems, the Pollstar Awards, the Webby Awards, the California Music Awards, NBC Interactive, and many others.

Kelli is currently co-authoring two books to be released during 2004, one entitled "The Art of Digital Music" on the impact of technology on music (as expressed by 57 top artists, producers and visionaries in the space), and the other is "Creating Business Breakthroughs You Want: Secrets and Strategies of the World's Greatest Mentors". She's a sought after speaker at digital media conferences, and contributor to the media as an expert in the areas of digital music, digital media, artist-related issues, and integrated brand entertainment.

Prior to launching the All Access Group, Kelli spent 10 years at Apple Computer most recently as Music and Entertainment Markets Manager. She has also done work with Silicon Graphics in their Entertainment Marketing group. Kelli previously held positions at EMI Records as an A&R exec, and also at Guitar Player Publications. She holds an MBA with an emphasis in marketing, and a BA in marketing/filmmaking from San Jose State University. She has recently completed a certification in Life Coaching. In her spare time, she enjoys yoga, gourmet cooking, nutrition, reading, time with friends, and hiking in the local recreational areas.

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