The Premier Event for Search Engine Marketing & Optimization
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 March 4 - 6, 2003 • The Boston Park Plaza • Boston, MA

			
Event Hours:
Conference Hours:
March 4: 9am - 7:30pm
March 5: 9am - 5pm
March 6: 9am - 3:45pm
Expo Hall Hours:
March 4: 10am - 7pm
March 5: 10am - 3:30pm

Premier Plus Sponsor:
Premier Sponsors:




Analyst Sponsor:
Hosted By:
Search Engine Watch
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CONFERENCE AT A GLANCE
Tuesday, March 4, 2003
Exhibit Hall Hours: 10am - 7pm
8:00–9:00Registration and Continental Breakfast
TracksFundamentals TrackAdvertising TrackOrganic/Editorial Track
RoomsGeorgianArlingtonStanbro
9:00–10:30Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Perfecting Paid Listings
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
Tips & Tools Forum
4 STAR RATED!

FOCUS: Editorial
SKILL: Advanced
10:30–11:00Morning Coffee Break
11:00–12:00Search Engine Friendly Design
4 STAR RATED!

FOCUS: Editorial
SKILL: Basic
PPC Management Vendors
NEW!

FOCUS: Paid
SKILL: Advanced
SEO/SEM Vendor Forum
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
12:00–1:15Networking Lunch
1:15–2:45Writing For Search Engines
4 STAR RATED!

FOCUS: Editorial
SKILL: Basic
Search Engine Advertising Forum
NEW FORMAT!

FOCUS: Paid
SKILL: Advanced
Optimizing Flash & Non-HTML Content
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
2:45–3:15Afternoon Refreshment Break
3:15–4:45Search Term Research
4 STAR RATED!

FOCUS: Both
SKILL: Any
Writing Search Engine Ads
NEW!

FOCUS: Paid
SKILL: Advanced
Paid Inclusion & Trusted Feeds
NEW FORMAT!

FOCUS: Any
SKILL: Any
4:45–5:00Session Interval
5:00–5:30EVENING KEYNOTE - Georgian Room
5:30–7:00Networking Cocktail Reception
6:30–7:30Evening Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Wednesday, March 5, 2003
Exhibit Hall Hours: 10am - 3:30pm
8:00–9:00Registration and Continental Breakfast
RoomsGeorgianArlingtonStanbro
9:00–9:30MORNING KEYNOTE - Georgian Room
9:30–9:45Session Interval
9:45–11:00Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Paid
SKILL: Any
Measuring Success
4 STAR RATED!

FOCUS: Both
SKILL: Any
Doing It In House Forum
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
11:00–11:30Morning Coffee Break
11:30–12:30Link Building
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Measuring Tool Vendors
NEW!

FOCUS: Both
SKILL: Any
Campaign Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
12:30–1:30Networking Lunch
1:30–3:00Successful Site Architecture
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
Search Engine Marketing & Ad Agencies
NEW!

FOCUS: Both
SKILL: Any
3:00–3:30Afternoon Refreshment Break
3:30–5:00Meet The Crawlers
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Editorial
SKILL: Advanced
Search Engines & Branding
NEW!

FOCUS: Both
SKILL: Any
5:15–6:15SEMPO Inaugural Meeting
 
Thursday, March 6, 2003
8:00–9:00Registration and Continental Breakfast
RoomsGeorgianArlingtonStanbro
9:00–10:15Future of Search Engine Marketing
NEW!

FOCUS: Both
SKILL: Any
Dealing With Directories
NEW FORMAT!

FOCUS: Editorial
SKILL: Any
Business To Business Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:15–10:30Morning Coffee Break
10:30–12:00Search Engine Legal Issues Update
4 STAR RATED!

FOCUS: Both
SKILL: Any
Budget & Overlooked SEM
NEW!

FOCUS: Editorial
SKILL: Any
Dynamic Web Sites
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
12:00–1:00Networking Lunch
1:00–2:15Start To Finish
NEW!

FOCUS: Editorial
SKILL: Any
Alternative PPC Search Engines
NEW!

FOCUS: Paid
SKILL: Any
Measuring Success
SECOND-CHANCE!

FOCUS: Both
SKILL: Any
2:15–2:30Session Interval
2:30–3:45Perfecting Paid Listings
SECOND-CHANCE!

FOCUS: Paid
SKILL: Advanced
Shopping Search & Merchant Sites
NEW!

FOCUS: Both
SKILL: Any
Optimizing Flash & Non-HTML Content
SECOND-CHANCE!

FOCUS: Editorial
SKILL: Any

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT! are sessions previously held but which have an entirely new format.

SECOND-CHANCE sessions are repeats of sessions held earlier in the conference, allowing you another chance to see these, if you missed them the first time.

FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Also see the Attendee FAQ page for itineraries for those specific itineraries for sessions about editorial or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Attendee FAQ page for itineraries for those specific itineraries for those who are basic versus advanced.


For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at ses@jupitermedia.com or call (203) 662-2976.

For registration help or information, please email our Registration Department at registration@jupitermedia.com or call 203-662-2857.


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