Barbara "WebMama" Coll has been involved with product and program marketing in Silicon Valley for 16 years, combining her engineering education with business/market know-how. She founded WebMama.com in 1996 to provide online businesses with low-cost lead generation programs. Barbara is a sought after presenter for industry conferences and edits a monthly e-newsletter. Clients include Hewlett-Packard, Chicago Mercantile Exchange, Verisign and Webex.