Search Engine Strategies Dallas - December 11-12, 2002

The Premier Event for Search Engine Marketing & Optimization

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December 11-12, 2002 • Adam's Mark Hotel • Dallas, TX


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CONFERENCE AT A GLANCE
Wednesday, December 11, 2002
8:00–9:00	Registration and Continental Breakfast
10:00	Exhibit Hall Opens
Tracks	Fundamentals Track	Advertising & Marketing Track	Forums Track
	Room A	Room B	Room C
9:00–10:30	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic	Search Engine Advertising Update NEW! FOCUS: Paid SKILL: Advanced	Tips & Tools Forum 4 STAR RATED! FOCUS: Editorial SKILL: Advanced
10:30–11:00	Morning Coffee Break
11:00–12:00	Search Engine Friendly Design: Essential Basics 4 STAR RATED! FOCUS: Editorial SKILL: Basic	Paid Listings Tools NEW FORMAT! FOCUS: Paid SKILL: Advanced	Shop Talk Forum 4 STAR RATED! FOCUS: Editorial SKILL: Advanced
12:00–1:15	Networking Lunch
1:15–2:45	Search Term Research 4 STAR RATED! FOCUS: Both SKILL: Any	Converting Visitors Into Buyers 4 STAR RATED! FOCUS: Both SKILL: Any	SEO/SEM Vendor Forum 4 STAR RATED! FOCUS: Both SKILL: Advanced
2:45–3:15	Afternoon Refreshment Break
3:15–4:45	Writing For Search Engines 4 STAR RATED! FOCUS: Editorial SKILL: Basic	Perfecting Paid Listings 4 STAR RATED! FOCUS: Paid SKILL: Advanced	Doing It In House Forum NEW! FOCUS: Editorial SKILL: Any
4:45–5:00	Session Interval
5:00–5:30	Question Time 4 STAR RATED! FOCUS: Both SKILL: Any	Paid Listings Clinic 4 STAR RATED! FOCUS: Paid SKILL: Any	Site Clinic 4 STAR RATED! FOCUS: Editorial SKILL: Any
5:30–7:00	Networking Cocktail Reception
7:00	Exhibit Hall Closes
6:30–7:30	Search Engine Marketing Forum 4 STAR RATED! FOCUS: Both SKILL: Any

Thursday, December 12, 2002
8:00–9:00	Registration and Continental Breakfast
10:00	Exhibit Hall Opens
	Room A	Room B	Room C
9:00–10:30	Meet The Crawlers FOCUS: Editorial SKILL: Any	Measuring Success FOCUS: Both SKILL: Any	Business To Business Forum 4 STAR RATED! FOCUS: Both SKILL: Any
10:30–11:00	Morning Coffee Break
11:00–12:30	Dealing With Directories NEW FORMAT! FOCUS: Editorial SKILL: Any	Search Engine Friendly Design: Advanced Issues 4 STAR RATED! FOCUS: Editorial SKILL: Any	Campaign Case Studies NEW! FOCUS: Both SKILL: Any
12:30–1:30	Networking Lunch
1:30–3:00	Buying Search Engine Advertising FOCUS: Paid SKILL: Any	Dynamic Web Sites FOCUS: Both SKILL: Advanced	The Spam Police 4 STAR RATED! FOCUS: Editorial SKILL: Any
2:00	Exhibit Hall Closes
3:00–3:20	Afternoon Refreshment Break
3:20–4:35	Link Analysis & Link Building 4 STAR RATED! FOCUS: Editorial SKILL: Any	Advanced SEO Forum NEW FORMAT! FOCUS: Editorial SKILL: Advanced	Assessing Relevancy 4 STAR RATED! FOCUS: Both SKILL: Any
4:35–4:45	Session Interval
4:45–5:30	Budget SEO FOCUS: Both SKILL: Any	Search Engine & Flash NEW! FOCUS: Editorial SKILL: Any	Site Clinic 4 STAR RATED! FOCUS: Editorial SKILL: Any

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT! are sessions previously held but which have an entirely new format.

FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Also see the Attendee FAQ page for itineraries for those specific itineraries for sessions about editorial or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Attendee FAQ page for itineraries for those specific itineraries for those who are basic versus advanced.

For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at ses@jupitermedia.com or call (203) 662-2976.

For registration help or information, please email our Registration Department at registration@jupitermedia.com or call 203-662-2857.