Search Engine Strategies 2002 - Attendee FAQSuggested Itineraries
There's much happening at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest level. However, you don't have to follow our exact routes, as your personal interests may vary. INTEREST ITINERARIES: BASIC - ADVANCED - TECH - MARKETING Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! Day 1 9:00-10:30 - Back To Basics
11:00-12:00 - Designing Search Engine Friendly Sites
1:15-2:45 - Successful Site Architecture (or Buying Paid Listings, if you come for only Day 1)
3:15-4:15 - Search Term Research
4:30-5:30 - Writing For Search Engines or Site Clinic Day 2 9:00-10:30 - Buying Paid Listings, if you missed it on Day 1. Otherwise, German Forum
11:00-12:00 - Dealing With Directories.
1:15-2:45 - Meet The Crawlers
3:15-4:15 - Looking At Links
4:30-5:30 - International & Language Issues Forum or Site Clinic, if you missed it on Day 1 Advanced Itinerary
Experienced with search engine marketing? The sessions below may be best for you. Day 1 9:00-10:30 - Tips & Tools Forum
11:00-12:00 - Measuring Success
1:15-2:45 - Either session
3:15-4:15 - Either session
4:30-5:30 - Either session Day 2 9:00-10:30 - German Forum, or Buying Paid Listings, if you missed it on Day 1
11:00-12:00 - Either session, but Shop Talk may be especially interesting
1:15-2:45 - Either session
3:15-4:15 - Either session, but Advanced SEO may be especially interesting
4:30-5:30 - Either session, but International & Language Issues Forum may be especially interesting Tech Itinerary
Mainly interested in sessions that deal with the technical issues of search engine marketing? Then try these: Day 1 9:00-10:30 - Tips & Tools Forum
11:00-12:00 - Measuring Success
1:15-2:45 - Successful Site Architecture
3:15-4:15 - Dynamic & Ecommerce Web Sites
4:30-5:30 - Either session Day 2 9:00-10:30 - German Forum
11:00-12:00 - Shop Talk Forum
1:15-2:45 - Either session
3:15-4:15 - Either session, but Advance SEO may be especially interesting
4:30-5:30 - International & Language Issues Forum Marketing Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions may fit well with your job and interests: Day 1 9:00-10:30 - Back to Basics
11:00-12:00 - Measuring Success
1:15-2:45 - Buying Paid Listings
3:15-4:15 - Either session, but Search Term Research may be especially interesting
4:30-5:30 - Writing For Search Engines Day 2 9:00-10:30 - Buying Paid Listings, if you missed it on Day 1. Otherwise, German Forum
11:00-12:00 - Dealing With Directories.
1:15-2:45 - Either session
3:15-4:15 - Looking At Links
4:30-5:30 - International & Language Issues Forum
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